EEDA - East of England Development Agency

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Promoting the East of England

Strong brands are important. The principles of branding are the same for regions as for businesses.

The East of England is competing with other regions to become one of the top European economies and it is essential that we present a clear and consistent message.

The 'space for ideas' campaign promotes the East of England as a great place to live, work, visit and invest in. Conceived following extensive research it focuses on two of the regions greatest assets - space and ideas

The aim is to raise the profile of this great region both nationally and internationally, strengthening its image and identity.  

The 'East of England - space for ideas' campaign has focused on building awareness by capturing the region's track record as a place where ideas and ingenuity lead to business success.

You can find out more about the campaign on the East of England regional brand site at www.eastofengland.uk.com.

About the East of England regional marque

One of EEDA's aims is to develop a clear identity and profile for the East of England. Developing a strong and cohesive brand and image is a key part of maintaining our  position as one of the most successful global regions for decades to come. 

Today - and throughout history - people and businesses from the East of England have developed new ideas and made ground breaking discoveries which have changed lives for the better. Originality, leadership and business success are a key part of our region's culture.

'The East of England - spirit of ingenuity' brand has been developed to promote the East of England as a world-class place to live, work, visit and invest.  It will help us:

• attract new business and investment
• develop a sense of regional pride amongst people who live and work here
• attract more tourists and visitors
• put the East of England firmly on the world stage
• differentiate the East of England from other UK and European regions

Play your part in promoting the East of England - the UK's ideas region - by using the marque on your literature. Click here to download the branding guidelines and regional marque.

For inspiration on ideas and creativity visit our ideas website at www.spaceforideas.uk.com.

For more information about the region visit www.eastofengland.uk.com.

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