EEDA - Case Study - Environmental management made EASIER

Environmental management made EASIER

2 April 2009

Analysis of the mind may be more akin to the science laboratory than the boardroom but a new project led by the University of Hertfordshire is aiming to use psychological techniques to help make environmental change easier for small businesses.

The Environmental Assistance for SMEs in the Eastern Region (EASIER) project is taking a novel approach to reducing carbon emissions by utilising psychology within businesses with a view to helping improve the behaviour of staff and, consequently, improve the environmental sustainability of the business.