EEDA - East of England Development Agency

Sowing the seeds of success for the region’s food and farming industry

4 December 2009

Ambitious plans for the East of England’s food and farming industry were unveiled at Westminster yesterday (Thursday 3 December).

Led in consultation by the East of England Development Agency (EEDA), The 2020 Vision for the East of England Food and Farming sector sets out a clear view of what is needed for the industry to take advantage of the changing economic and environmental climates.

The 2020 Vision has brought together business, public and private sector organisations to agree priorities for the sector and how it can respond to things like an ever-increasing global market for food, the environmental footprint of the sector and the problems caused by poor dietary choices.

Deborah Cadman, chief executive at EEDA, said:

“The food and farming sector in the East of England is one of the most productive, dynamic and progressive anywhere in the world. With a world class research base, temperate climate, productive soils and progressive businesses, this region has been at the forefront of agricultural development for well over a century. EEDA is committed to providing ongoing support and leadership for what is a key sector for future economic recovery.”

“The 2020 Vision – which EEDA led on the development of – is about cementing this region’s position as a world leader, and making sure that businesses recognise and take advantage of the opportunities which are presented by the challenges we face today. EEDA manages £65 million worth of support for rural industries in this region through the Regional Development Programme for England (RDPE) – a clear indicator that we’re right behind the ongoing prosperity of this sector.”
Concentration of efforts and investment in five key areas – research, skills and retraining, business infrastructure, resource efficiency and communication – have been identified as essential to delivering the 2020 Vision. Politicians and industry representatives rallied the cause at Westminster.

Barbara Follett, Regional Minister for the East of England said:
 
"The East of England, which has the largest concentration of agri-food and life sciences research in Europe, is well known for the innovative approach of its businesses. We are committed to making the 2020 Vision a reality and new technology gives us the tools we need to drive up productivity, environmental responsibility and the skill level of our workforce. The Vision will help us to deliver much needed new jobs and improved health in the East of England."

Marie Francis, independent chair of the East of England Sustainable Farming and Food Group, said:

“The agri-food sector is a forward looking highly professional sector that provides a significant contribution to the region's economy.  The East of England has the capacity to deliver in terms of increased production, new innovative product development and environmental sustainability.  The 2020 Vision provides a united approach across business and the public sector to achieve this.”

For more information about the 2020 Vision, visit www.eeda.org.uk/2020vision.

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