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Proof of Concept Fund Case Study - Ray Pitman, KIS Ltd
Case studies > Proof of Concept Fund Case Study - Ray Pitman, KIS Ltd
Proof of Concept Fund Case Study - Ray Pitman, KIS Ltd
19 May 2008
Ray Pitman is a man with a very clear mission. "What I am trying to do is make the bra clip more comfortable for women, give it a smoother outline and make it easier to fasten and unfasten."
However, this idea hasn't just come to him in a flash, but had matured throughout his 25 years in the clothing industry until redundancy struck in 2004. Deciding to turn adversity into advantage, Ray used his redundancy money to invest in developing the concept.
- KIS case study (PDF 270KB)
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