Sarah McVittie is the co-founder and CEO of Texperts (formerly 82ASK), and is responsible for planning and implementing all aspects of Texpert's business strategy; for co-ordinating senior staff; and for liaising with stakeholders and business partners. Sarah holds a MA Hons in Economics and Chinese from the University of Edinburgh, and previously worked as a Financial Analyst at UBS Warburg in the Financial Sponsors Group of the Investment Banking Department. She also has experience working in Foreign Direct Investment projects for Ernst & Young and teaching English as a foreign language in China and Taiwan. Sarah pioneered and organised the Silk and Steel motorbike and sidecar expedition from London to Beijing, which raised £20,000 for charity.