Unleashing creativity
An energetic, honest and highly personal account of the highs and lows of growing the largest extreme sports empire.
Al Gosling, Managing Director of The Extreme Group talked about the importance of representing brand values in all products and services marketed by the Extreme Group. He discussed the often difficult and arduous process of attracting high-end investment into previously uncharted markets as well as how he personally learnt the hard way of the value of an experienced management team.
