Begging for seconds
Lessons in retailing from a man who sells soufflé to the French!
From launch in 2003 with limited cash flow, to getting his high-class chocolate desserts on shelves in French supermarkets and turning over £20 million last year, James Averdieck told Destination Growth delegates some of the lessons he has learned en route.
1. Get the product right - time and effort in product development pays dividends and quality wins out in the long-run
2. Customer loyalty is gained through making promises and keeping them
3. Be seen in the right places - creativity and low cost guerilla marketing and PR can be hugely effective
4. Achieve in a quarter what others take a year to achieve -be driven and passionate.
