June 2007 Archives
Don’t buy a dog and bark yourself! By Mike Southon, author of The Beermat Entrepreneur
Doubling sales is first and foremost the main challenge for small businesses. To start with, most small businesses do not have a dedicated sales force which means it is essential to encourage everyone in the company to get involved with the selling process – whoever it is. Employees are the ambassadors of your company and although not everyone is a...
| Permalink | Comments (0)Leaders are not born, they're made! By Nigel Risner
You never see in the birth announcements column of a newspaper the heading ‘A leader was born today’. Leaders are not born they’re made. To be a good leader you have to understand what people’s needs are. You need to understand that the reason people come to work is for their own personal needs. Businesses spend most of their time...
| Permalink | Comments (0)“You’re a lunatic if you’re socially responsible!” Co-founder of Ben and Jerry's Homemade Ice cream, Jerry Greenfield
When Ben and I were running Ben and Jerry’s Homemade Ice Cream we were considered lunatics for being socially responsible. However, today there are no excuses for businesses not to be socially responsible. Let’s face facts, customers are increasingly demanding that the brands they buy, or the companies they choose to work with, are socially responsible, so if you don’t...
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