August 2007 Archives
Getting a second chance - Gerald Ratner, founder geraldonline.com
When it comes to setbacks in business there’s no better person to learn from, than what I’ve been through. I’ve been there and done it. I am famed with turning a small loss-making jewellery chain into the world’s largest jewellery business – Ratner’s - but following a few disastrous remarks during a business dinner speech, it all fell apart. Now,...
| Permalink | Comments (3)'Sales come first' Mike Southon, Beermat entrepreneur
Sales come first and marketing comes second. A common mistake made by many SMEs is that marketing (and investing heavily in it) will solve all your sales problems. This is not true, SMEs risk spending far too much on marketing, developing attractive brochures and leaflets when what they need to be doing is going out and selling. Invest what you...
| Permalink | Comments (5)