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While we are busy looking at enterprise in the East of England, a colleague, Geof Cox is looking at stimulating social enterprise in Russia. He references 'marketing judo', which is apparently a process designed for people and businesses which want to build a brand but don't have the budget. 'Marketing Judo' was invented by the people who turned Yorkshire's Harry Ramsden's fish and chip shop business into an international brand. Geof wants to import the process to Russia, and I'm wondering if there are things to learn here in the east of England. I'll find out, because I shall be reading the book on a beach in Spain next week. That's global business!