This requirement to build new homes and communities to support the success of both the regions and wider South East's  economic performance poses a major challenge. New or rejuvenated developments must be places where people are proud to live, work and visit. In short they must be high quality and sustainable.

EEDA is rising to this challenge and delivering a planned approach to sustainable growth across the region through its regional renaissance programme.

The regional renaissance approach

• Ensuring that major settlements in the region have masterplans to guide high quality developments.
• Investing EEDA funds in major redevelopment projects at strategic sites across towns, cities and growth areas which would not have happened otherwise.
• Working with partners to deliver innovative pilot projects that will encourage developers and local authorities to think imaginatively and set high standards, for example in low carbon or high-density mixed-use developments.
• Support initiatives which build the confidence and skills of individuals and organisations to be creative, inspirational and better manage physical regeneration.