Where do we want to be?
Vision
The regional economic strategy’s vision for the East of England is: By 2031, the East of England will be:
- internationally competitive with a global reputation for innovation and business growth
- a region that harnesses and develops the talents and creativity of all
- at the forefront of the low-carbon and resource-efficient economy.
and known for:
- exceptional landscapes, vibrant places and quality of life
- being a confident, outward-looking region with strong leadership and where communities actively shape their future.
Setting a target date of 2031 brings the global economic forces faced by the East of England economy sharply into focus. The region operates in an increasingly competitive marketplace, where knowledge, ideas and networks are the currency as the global economy is being reshaped.
The vision also emphasises other major drivers:
- that developing, attracting and retaining talent drives economies, and as people are more mobile they increasingly make choices on the basis of the vitality, environments and the quality of life offer of places
- that leadership in transforming to a low-resource-use and low-carbon economy, and success in adapting to climate change, is both an environmental necessity and a major opportunity for business growth.

